Updated: May 30, 2019
You’ve heard that consultants and ad agencies can bleed you dry. You believe that your work will stand for itself and that if you do right by your customer, growth will just happen organically.
You might not be wrong if your goal is to sustain your business. Given that, like most entrepreneurs, you’re probably very enterprising, it’s likely you could spend the better part of a day figuring out how to launch a social media ad campaign.
In addition, you just might be able to put some artwork together and a message that’s compelling to your audience. Afterall, nobody knows your business better than you do, right?
Then you could launch that ad and watch it day by day as the ad budget drains and little if any engagement occurs. But maybe you’re the lucky one. Perhaps your social media achieved your goal. But do you understand the practice involved in isolating exactly what worked with that campaign? Was it the art, the copy, the segmentation, the time of day you launched the work that made the difference?
Here’s what you need to know. While you could hack a decent campaign, which might yield some value, without understanding the core tenants of A/B testing, customer profiling and key word search methodologies, you are undermining your business.
Afterall, you’d never throw capital out of the window, right? But know this, when you commit your time to areas of your business, for which you are not well versed, you are ignoring the principal law of opportunity cost. Because wouldn’t you yield more value by focusing on the things that only you can do?
I once worked for a tech company that provided an incredibly complicated product. One which took them eight years to perfect. In nearly every initial call with prospects, people intimated that if they didn’t use our tool, they would just go off and build their own. This trend exists beyond the tech space. People think that they can be all things to their business. But at the end of the day, it’s your job to run and grow your business, not solve every operational problem.
Without an in-house resource dedicated to marketing and advertising, the absence of expertise in your business becomes an operational obstacle to your growth.
When you spend money on your business, you expect a return. Don’t waste an opportunity to maximize contact and PLUK that kernel of information that will help you scale your business.
My team knows know how to do that and that’s all we do.
With extensive research and strong client partnership, my firm just returned a 46% open rate in a LinkedIn campaign. Those results don’t just happen by accident.
Expertise allowed us to isolate the right audience and give them the right message.
If it’s your goal to grow your business and focus on what you do best, give us a call. We work with startups, mid-market entities and the occasional Goliaths.